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NEW YORK - MARCH 30: Three ladies walk off-stage after performing to promote Hershey's Chocolate in Times Square March 30, 2004 in New York City. Promotional events happen almost every day in Times Square, as there are always hundreds of pedestrians and tourists passing through. The New Times Square is the corporate Times Square. More than 200,000 people work here, and the big corporations (Time Warner, Disney, Viacom) have replaced the sex shops of the 70s and 80s. Here, performers promote Hershey's Chocolate. Times Square's 100th birthday is April 8, 2004. On April 8, 1904, Mayor George McClellan signed a resolution changing the name of Long Acre Square to Times Square. Times Square, a living icon of popular culture, is one of the most familiar and most frequently reproduced fragments of urban real estate on the planet. (Photo by Landon Nordeman, 2004)