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NEW YORK - APRIL 2: Dino Sachs, a veteran bike messenger, stands outside a building on 44th Street in Times Square April 2, 2004 in New York City. Dino explained that when he rides his bike through Times Square he always points to the billboard for the movie "Scooby-Doo-2" in hopes of alerting people's attention to the film, which he enjoyed. Times Square's 100th birthday is April 8, 2004. On April 8, 1904, Mayor George McClellan signed a resolution changing the name of Long Acre Square to Times Square. Times Square, a living icon of popular culture, is one of the most familiar and most frequently reproduced fragments of urban real estate on the planet. (Photo by Landon Nordeman, 2004)