NEW YORK - MARCH 31: A pedestrian walks across 7th Avenue carrying an umbrella in Times Square March 31, 2004 in New York City. The Great White Way requires clean sight lines, and this clear umbrella is the perfect rainy-day accessory. Times Square's 100th birthday is April 8, 2004. On April 8, 1904, Mayor George McClellan signed a resolution changing the name of Long Acre Square to Times Square. Times Square, a living icon of popular culture, is one of the most familiar and most frequently reproduced fragments of urban real estate on the planet. (Photo by Landon Nordeman, 2004).