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NEW YORK - MARCH 31 : An unidentified preacher reads aloud from the bible on the corner of 45th Street in Times Square March 31, 2004 in New York City. Times Square's 100th birthday is April 8, 2004. On April 8, 1904, Mayor George McClellan signed a resolution changing the name of Long Acre Square to Times Square. Times Square, a living icon of popular culture, is one of the most familiar and most frequently reproduced fragments of urban real estate on the planet. (Photo by Landon Nordeman, 2004)